About Us
GABRIEL & SARAH BEACH
BABY BY BEACH FOUNDERS
For the Conscious Parent
At Baby by Beach, we create beautiful, functional essentials that grow with your child and support you in making more conscious, clever choices.
Because let’s be real: the chaos isn’t going anywhere. But with less clutter, less waste, and smarter design, parenting can feel a little bit lighter (and a lot more satisfying).
We started at the table, but we’re growing - just like your kids and ours. Our range now goes beyond mealtime, offering everyday tools that work hard, look good, and make sense for real family life.
Our values
Less clutter, more clever
We don’t do seasonal trends. We make products to last.
Parent-led, child-inspired
Designed by parents, for families - tested by real kids in real homes.
Playfully minimal
A soft, modern aesthetic that suits both parent taste and child imagination.
Conscious by Design
Intentionally designed, thoughtfully sourced, multifunctional, and packaged with care.
“I’m a human-centred designer and a mum, so I’m always looking at everyday chaos thinking, surely this could be easier? If it saves space, saves money, and actually makes life easier, that’s the kind of design I want in my home - and yours.”
Why we started
We’re the Beach family - and like many parents, we found ourselves surrounded by too much stuff. So we created tools that do more, last longer, and feel good to use every day.
Our journey began at the table, where family connection is built - but our vision has always extended beyond mealtime.
Everything we design now is guided by the same principle: less clutter, more clever.
Where we are going
We’re building a conscious community of modern parents - people who want to simplify the chaos, cut through the noise, and feel good about the things they bring into their homes.
Whether it’s tools for mealtime or beyond - we’re here to support your everyday moments with less fuss, less waste, and more intention.
INTENTIONAL DESIGN
From Our Hands to Yours
Everything we make is designed with love, tested by our own little ones, and made to support your family’s rhythm - wherever you are in your parenting journey.